Conversation Starter? PETA’s Bus Ads on University of Wisconsin Hearing Research
As predicted, PETA’s ongoing campaign against scientific research at the University of Wisconsin-Madison continues, escalating this week with a striking advertisement on 100 Metro buses. The ad calls for an end to UW research aimed at better understanding how the brain processes sound. A central question is how sound arriving at both ears is combined to allow us to determine the direction of its source with respect to our body.